Ammunition
As a designer at Ammunition, I worked on a variety of projects. For internal work, one of my biggest projects was establishing the visual identity of Ammunition social on Instagram. This involved designing templates, editing photos, and creating custom illustrations. I also collaborated with the creative team and social media manager for post ideas.
Lake Day Merch
Each year, Ammunition hosts an internal Lake Day celebration in the summertime. This year, I was tasked with designing stickers for the event. There wasn’t an official theme this year, so we brainstormed a variety of concepts. Goatie was a clear favorite amongst the company, as he (or she/they?) has become somewhat of a mascot for Ammunition. The concept of Goatie the goat refers to the acronym G.O.A.T (greatest of all time).
Scroll through the gallery below to see additional concept art.
