StarCrossed Flowers

This was a project for the independent, Nashville-based floral arrangement company Starcrossed Flowers. The goal was to design a whimsical logo inspired by the 1970s. Typography was the main focus of the logo, which utilizes a customized version of the font blank. The unique swashes are a common element found in 1970s design and have currently made a comeback in social media typography posts. Much of this brand's business comes from social media and word-of-mouth. Unlike many of their local competitors that only use type in their logo, Starcrossed Flowers wanted to use some form of iconography. The single pink flower ties everything together and references the simplistic floral patterns from the 70s.